Master social media analytics through this hands-on session.

Learn how to translate data into actionable strategies, A/B test for success and prove the direct impact of your social media campaigns on business growth.

Course Description

These programmes are suitable for any small business owner, or the self-employed, wishing to explore this fast-growing area of business.

Whether you have experience or not, this course is aimed at giving you the confidence to grow your media skills and abilities. It provides greater knowledge and understanding of Social Media/Marketing for business.

Our courses are designed to help you:

• Align your business with social media;
• Develop a social media presence and drive traffic to your website;
• Increase your own or company profile;
• Build better relationships.

The programme covers:

• To understand how to analyse and understand social media data;
• Make data-driven decisions to help reach social media goals;
• Community management overview - Definition and in-practice;
• Define and understand social media analytics vocabulary​;
• A/B Testing​ on social media;
• Understand post and page analytics and iterate on successes​;
• Understand how to measure the impact your social media has on business.

This course is held at Harrogate College. Due to the ongoing construction for our new build, unfortunately, there is no parking at the college. However, If you are a blue badge holder, please contact the college directly.

For full details see: https://harrogate-college.ac.uk/courses/social-media-analytics/